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ARTICLE · 04 SEPTEMBER 2024

Coca-Cola Must Once Again Face "Sustainable" Lawsuit

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

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On Thursday, the D.C. Court of Appeals revived a lawsuit against Coca-Cola over allegedly deceptive environmental marketing claims.

United StatesEnvironment

On Thursday, the D.C. Court of Appeals revived a lawsuit against Coca-Cola over allegedly deceptive environmental marketing claims. The appeals court reversed a trial court's decision dismissing a complaint brought by Earth Island Institute and remanded the case for further proceedings.

The case centers around a complaint initially brought by Earth Island Institute, a nonprofit environmental group, in 2021. Earth Island alleged that Coca-Cola deceptively represented itself as "a sustainable and environmentally friendly company, despite being one of the largest contributors of plastic pollution in the world." One of the notable aspects of the case is that many of the specific claims challenged were aspirational claims, i.e., where Coca-Cola made forward looking statements about sustainability goals and initiatives. They included things like "make 100% of our packaging recyclable globally by 2025" and "use at least 50% recycled material in our packaging by 2030."

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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