"What if we can offer you a roof that looks way better than
a normal roof? What if we could offer you a roof that lasts far
longer than a normal roof? Now, it's a different
ballgame." – Elon Musk on solar roofing.
Considering that the move to building-integrated photovoltaic
(BIPV), and specifically solar roofing, technologies is a natural
evolutionary step in an increasingly solar-centric world—and
while such technologies hold a wow factor for many—are they
actually commercially viable? While it is hard to bet against
a man that simultaneously runs sports car, battery and space
companies, Eric Wesoff makes a pretty compelling argument that
solar roofing might be a little tougher than Musk would like to
admit. For an interesting take on the challenges faced by BIPV, see
Greentech Media.
