Utah's Artificial Intelligence Act Swings Into Full-force May 1st

Utah is poised to enforce the Utah Artificial Intelligence Policy Act ("UAIP;" S.B. 0149) a first-of-kind legislation that is going into effect on May 1, 2024. Starting next week, this act will introduce stringent requirements for the use of generative AI in business operations, emphasizing transparency and accountability in customer interactions. With these regulations, Utah is the first state to establish a legal framework for the evolving use of artificial intelligence.

Scope and Definition

The UAIP specifically addresses generative AI systems—those that learn from data and interact through text, audio, or visuals to produce responses with minimal human oversight. This distinction clarifies that non-generative AI applications, such as those used for algorithm-based product recommendations, are not subject to these new rules.