T-Mobile Acquires Octopus Interactive

Following eight years of support for general corporate and transactional matters, Shulman Rogers was proud to support Octopus Interactive in its sale to T-Mobile. 

Octopus Interactive is the largest national network of interactive video screens inside Uber and Lyft vehicles—helping to enhance the rideshare experience through games, prizes, infotainment and interactive video ads. 

This acquisition will help Marketing Solutions, a division of T-Mobile USA enhance its suite of advertising products by adding premium interactive video inventory for major brands to connect with the 18-49 rideshare audience in a captive setting. 

"We're grateful to have had Shulman Rogers in our corner since inception. When executing such a major transaction like this you need the right team that understands your business inside and out," said Cherian Thomas, Co-founder and CEO of Octopus Interactive.