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ARTICLE · 04 FEBRUARY 2019

Samsung Pursued By Pixel Plaintiffs

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We begin with a lesson in high technology.

United StatesCorporate/Commercial Law

New consumer suit claims that phone and tablet manufacturer skimped on crucial color depth

Not Again!

We begin with a lesson in high technology.

We've all used the word "pixel" – used it to brag about the picture quality of our digital camera, or the depth and "reality" of our computer monitor or tablet screen. But how many of us know what a pixel is?

A pixel, it turns out, isn't a physical quality of the underlying technology at all – it isn't a tiny LCD bulb, for example. A pixel is a conceptual unit – the smallest piece of an image that can be controlled or manipulated by a computer on a digital display. One pixel can represent a varying range of colors and brightness depending on the sophistication of the display; the more pixels your monitor or your smartphone can cram into its screen, the deeper and richer the images it displays.

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