Name, Image, And Likeness: What Is Going On?

As you may recall, roughly two years ago we witnessed an increase in the discussion surrounding "Name, Image, and Likeness" ("NIL") in collegiate athletics. The catalyst stems from the landmark U.S. Supreme Court case of NCAA v. Alston and the subsequent adjustments the NCAA made to its NIL and amateurism policies in response. Shortly thereafter, Virginia entered the discussions by passing its own NIL law for the Commonwealth. For a detailed discussion regarding these key moments, check out my colleague's article here. Virginia's NIL law appears to be a permanent fixture within our legal landscape, at least for the foreseeable future. Therefore, it is worth getting up to speed on some updates involving the NIL as it relates to athletes, especially within Virginia.