Micro-Donations: Good Things Come In Small Packages

Donations to not-for-profit organizations plunged during the latest recession but have ever so slowly been edging their way to healthier levels ever since. Despite this growth, many contributors today can only afford to give small gifts in a still-tight economy. Enter the micro-donation.

Why the Micro-Donation?

Micro-donations are often defined as gifts of an amount that a person would not think twice about spending. Their popularity has increased in the last several years and no wonder. When money is tight, individual donors may back away from a request to donate $200 or more to your organization. However, donating $20 a month via an automatic checking account deduction may fit their budget, even while the total contribution will be larger in the end. Micro-donations make giving doable for more people.