Are you thinking about expanding your restaurant? Is now the
time to open a second location? Have you considered all of the
benefits and pitfalls? Are you ready to do this?
Opening a second location for your
restaurant is not a decision to be taken lightly. However, if you
think back to the time before you opened your first restaurant, and
consider the research and analysis you put into it, as well as the
challenges you have faced and the success you have achieved, you
are well ahead of where you were back then.
Location, Location, Location
Your first step in deciding to open a second restaurant is to
choose a location. You need to determine how far apart the
restaurants should be, who will be your competition and how
successful they are.