Less than 25 years ago, e-commerce was something not far removed
from the stuff of science fiction. Today, it annually accounts for
trillions of dollars in global sales. But, you should know,
e-commerce presents legal issues that should be addressed before
jumping headlong into the internet marketplace.
If you aren't already selling your products to end users
online, your dealers and distributors probably are. And you
probably will be before long. When entering the e-commerce realm,
you may be focused on some of the obvious logistical issues. Yet
the legal issues may present an even bigger impediment to doing it
"your way," especially if you have traditionally relied
on distributors and/or dealers to market and sell your products to
end users.
