The U.S. Department of Justice (DOJ) and the Federal Trade
Commission (FTC) (collectively, “Agencies”) released
the final version of the Vertical Merger Guidelines
(“Vertical Guidelines”) on June 30, 2020. The new
Vertical Guidelines, which had not been updated in more than 35
years, outline how the Agencies will evaluate whether vertical
mergers violate the federal antitrust laws.
The Vertical Guidelines mark the latest evolution of the
Agencies' thinking on vertical mergers, reflecting increased
skepticism about a presumption that vertical mergers are generally
procompetitive, and identifying competitive concerns that can arise
in deals that have not traditionally been considered
“vertical.” Over the past few years, regulators and
politicians have questioned long-standing beliefs that vertical
mergers are generally procompetitive and generate cost savings for
consumers. The Agencies have taken a more aggressive posture in
addressing vertical concerns in