An A&M Case Study on Harnessing Data Flow in
Educational Technology Companies to Improve Integrity and Grow
Margin
The Situation
Rapid Growth Outpaced Processes and Technology
Architecture, Leading to No Single Source of Truth
An educational technology (EdTech) company experienced
substantial growth over the previous five years, with a compound
annual growth rate of more than 20 percent. However, the processes
and data flow within the company were not adjusted to reflect the
additional business, leading to a lack of visibility into the
organization's data that hindered decision making.
Leadership sought to assess its business and competitive needs,
seeking to revamp its operating model to be more of a SaaS
provider. The company's system engineers and technology
professionals continued to struggle with managing the data and kept
focusing on creating better workarounds, but the change in strategy
could not be supported with the technology and processes
