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ARTICLE · 13 APRIL 2020

COVID-19: A Guide To Analyzing Risks For Marketers And Agencies

Davis+Gilbert LLP
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The global effects of COVID-19 are being felt by businesses in every sector, and the worlds of marketing, communications, public relations and advertising are no different.

United StatesCoronavirus (COVID-19)
Ronald R. Urbach
Ronald R. Urbach
Darren Fried
Darren Fried
Paavana Kumar
Paavana Kumar
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The global effects of COVID-19 are being felt by businesses in every sector, and the worlds of marketing, communications, public relations and advertising are no different.In vast swaths of the United States, including critical markets such as New York, Los Angeles and Chicago, non-essential businesses have been ordered to close and millions of citizens told to stay home. Productions and events have been canceled or postponed. The NCAA and all professional sports leagues — normally a primary focus of marketing attention (and revenue) — have all been suspended. From marketers to agencies, production companies to celebrity talent, athletes to influencers and everyone in-between, the tidal wave of change has been felt by all.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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