To help you understand how to sell to consumers through
telemarketing, while complying with the law, we have created this
guide for every telemarketer in order to understand
consumer disclosures. The guide introduces the
regulations contained in the Telemarketing Sales
Rule.
If you are an advertiser who wants to reach consumers through a
telemarketing campaign, you may be focused on how important your
first impression will be with each consumer that you
contact.
As a part of this first impression, you will need to respect
your consumers' legal rights. The benefits of reaching
thousands of consumers efficiently, come with legal requirements
meant to protect those consumers from receiving
unwanted solicitations.
