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ARTICLE · 28 FEBRUARY 2012

The Download - February 2012

Venable LLP
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In January 2012, the Digital Advertising Alliance ("DAA") launched an education campaign to inform consumers about interest-based advertising and how to take greater control of their online privacy.

United StatesConsumer Protection

Edited by Stuart P. Ingis and Michael A. Signorelli

INDUSTRY DEVELOPMENTS

DAA Launches a Consumer Education Campaign

In January 2012, the Digital Advertising Alliance ("DAA") launched an education campaign to inform consumers about interest-based advertising and how to take greater control of their online privacy. The DAA is a coalition of the nation's leading media and marketing trade associations, including the Association of National Advertisers, the American Advertising Federation, the American Association of Advertising Agencies, the Direct Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative. The DAA administers a self-regulatory program that calls for entities engaged in online behavioral advertising to provide enhanced transparency via the Advertising Option Icon and consumer control.

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