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ARTICLE · 28 SEPTEMBER 2021

The Difficulty Of Substantiating Social Responsibility Claims

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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In preparation for my upcoming talk about social responsibility advertising at NAD's 2021 National Conference, I've been watching developments closely.

United StatesConsumer Protection
Terri Seligman
Terri Seligman
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In preparation for my upcoming talk about social responsibility advertising at NAD's 2021 National Conference, I've been watching developments closely.  There have been a number of interesting cases this year, like NAD's deep dive into claims made by Safe Catch about its sustainable practices. NAD's latest case in the social responsibility arena explores the substantiation needed for aspirational claims, the impact of third party standards on consumer take-away, and how an advertiser can appropriately qualify its claims.

At issue were a number of claims, express and implied, made by Butterball about its turkey products. Animal Outlook, a not-for-profit organization with a mission "to shed light on what it views to be harmful practices in animal-based agricultural businesses and to promote humane, environmentally friendly, and healthy food alternatives to meat product" challenged claims by Butterball about its touted humane treatment of its "all natural" turkeys and

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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