ARTICLE · 18 JUNE 2026

Is Legal Lead Generation Finished?

Klein Moynihan Turco LLP

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Recently enacted Colorado legislation targeting lead generation legal marketing is slated to become effective August 12, 2026.

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Recently enacted Colorado legislation targeting lead generation legal marketing is slated to become effective August 12, 2026. As such, it is imperative for our readers to immediately consider this significant development. Below, we discuss the legislation and its future impact on the lead generation legal marketing industry.

Summary of Legal Marketing Lead Generation Act

Senate Bill 26-174 (the “Act”) was signed into law by the Governor of Colorado on June 3, 2026. The Act makes the practice of lead generation legal marketing a deceptive trade practice that is subject to enforcement under the Colorado Consumer Protection Act (“CCPA”). The Act defines “lead generation legal marketing” as “any form of marketing in which an attorney, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, which information may include the potential client’s contact information or information about the

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