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ARTICLE · 10 NOVEMBER 2022

FTC Proposes Rulemaking Regarding Fake Reviews

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On October 20, 2022, the Federal Trade Commission ("FTC") voted 3-1 at an Open Commission meeting to issue an Advanced Notice of Proposed Rulemaking ("ANPR") on the Use of Reviews and Endorsements.

United StatesConsumer Protection
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On October 20, 2022, the Federal Trade Commission ("FTC") voted 3-1 at an Open Commission meeting to issue an Advanced Notice of Proposed Rulemaking ("ANPR") on the Use of Reviews and Endorsements. The ANPR seeks public comment on "certain clearly deceptive or unfair practices," including the following topics:

  • Fake reviews, which include reviews posted by people who do not exist, have not used the product or service, or who lie about their experience with the product.
  • Review reuse fraud, which would include reviews that were originally posted for a different product or service and then "repurposed" for a different product or service.
  • Paid reviews, which includes purchasing positive reviews for the company's products and purchasing negative reviews for s competitors' products.

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