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ARTICLE · 23 MAY 2018

FTC Mutes Alleged Deceptive Amplifier Claims

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Manufacturer accused of making unsubstantiated performance claims regarding hearing aids

United StatesConsumer Protection
Alan Friel
Alan Friel
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Manufacturer accused of making unsubstantiated performance claims regarding hearing aids

Wait, What?

In early May 2018, the Federal Trade Commission (FTC) launched a complaint in the Southern District of Florida against Global Concepts Limited (GCL), its related corporate persona, and Laurie Braden, its principal officer. The suit claims that, from 2012 to 2016, GCL poured $3 million into an ad campaign, including websites and short video advertisements, some of which appeared on cable and local television networks, regarding a hearing aid called the MSA 30X. Consumers could purchase the aid directly from the defendants or at third-party retailers such as CVS, Walgreens or Walmart.

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