Interactive pop-up shops, blockbuster collaborations and other
innovative concepts are becoming the norm for brands attempting to
maintain relevance across generations. Millennials continue to be
the driving force in this process, casting votes as to what's
trending through likes, comments, and ultimately, their wallets. As
social media continues to evolve, brands are harnessing
next-generation technology to engage consumers. This has led to a
fundamental shift in the way consumers discover, share, and buy
products.
Increased visibility and transparency for digitally native
brands has allowed for greater control over their respective
narratives. As a result, a brand's ethos has never been more
important. This can be seen clearly as the Acceptance Revolution
amplifies and body positivity is embraced by brands and retailers
alike. Plus-size fashion has finally gone mainstream, and brands
with an authentic view on the category – everything from size
and sku assortment
