Twitter Eases Its Cannabis Advertising Rules

We write to update an earlier blog on Twitter's move to allow cannabis advertising on its social media platform. Back in February of this year, Twitter made a bold, unprecedented, move to allow cannabis advertising. Twitter was the first major social media company to permit such marketing. Just a couple of months later, in an effort to generate more revenue, the company has eased its cannabis advertising restrictions. This should come as no surprise: According to a recent news article, "[Elon Musk] has been forced to make huge cost cuts and scramble to find more sources of revenue to justify his $44 billion purchase of Twitter." Although the rules have been relaxed, there are still many restrictions for cannabis ads found in Twitter's marketing guidelines. To be sure that your advertising is compliant with Twitter rules, as well as state and federal regulations, it is important to work with experienced cannabis advertising attorneys.