Innovation In Cannabis: How To Leverage University R&D

The barriers to research and innovation are being removed for universities to join in driving cannabis industry innovation.

The cannabis industry has continued to evolve, and often, the difference between success and failure depends on the brand's strength in the consumer's eyes. Approaches vary, but the taglines tend to trend back to the proven focus on quality and innovation, such as with unique genetics or novel, dependable means of delivery. Innovation is also critical for improving the cost of goods, particularly when supply-based pricing threatens existing profit margins. Profitability is threatened even with the most efficient operations. Coupled with downward pricing, the need to differentiate is constant.