ARTICLE · 21 DECEMBER 2022

Use Of Tracking Technology- Walking The Regulatory Line?

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Across industries, organizations have deployed online tracking technologies, supplied by third-party vendors, on websites and mobile applications, to collect and analyze information...

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Jennifer L. Romig

Background

Across industries, organizations have deployed online tracking technologies, supplied by third-party vendors, on websites and mobile applications, to collect and analyze information about user behavior and enhance the user experience. Many organizations also rely on these technologies to ensure their websites and applications are functioning properly and to provide crash reports when users encounter issues, thereby playing an integral role in reducing downtime and timely addressing other website access and operational issues, as discussed further below. Tech giants such as Google¹ and Meta, the parent company of Facebook,² offer these technology services, which also include cookies, web beacons or tracking pixels, session replay scripts, and fingerprinting scripts, to organizations who may choose to embed them in the code of the organizations' websites and applications.

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