Reimagining Creativity: Virtual Talent, Tech And The New Age Of Storytelling

Last week, The AI Agenda brought together Lewis Silkin's Cliff Fluet and Phil Hughes, along with Ben Field from Deep Fusion, for a compelling discussion on AI's transformative impact on creative storytelling. The session explored the commercial viability, ethical considerations, and future trends of AI-driven content and how AI is reshaping the cultural landscape and the future of media.

Cliff kicked off the session by asking us to step into a world of AI-generated talent, including digital film actors and synthetic influencers. In this world, Cliff posed some questions – what happens to identity if your face, voice, and even legacy can be replicated and monetised? How can authenticity – which is so key for audiences – be maintained? And how can we enable a world of creative co-existence and collaboration? He encouraged the audience to consider what should AI do rather than what can AI do.