AI Disclosure – Significant Milestone Of EU AI Act Now In Force

The transparency obligations introduced by Article 50 of the EU AI Act (Act) apply to AI providers (organisations that create or supply AI systems) and deployers (organisations that operate such systems as part of their business activities). The Act’s requirements are being phased in gradually and the transparency obligations that came into force on 2 August are one of the significant implementation milestones. The purpose of the Article 50 transparency obligations is to help individuals understand whether content is AI-generated.

B P Collins’ corporate and commercial team explores the requirements under the Act, which can extend beyond the EU to the UK and other territories where AI systems and resulting AI-generated material are used within the EU.