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ARTICLE · 11 SEPTEMBER 2025

AI And Creativity: Hero, Villain – Or Something Far More Nuanced?

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

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As part of SXSW's first tever UK edition, Lewis Silkin brought together a packed room to hear five esharp minds – photographer-advocate Isabelle Doran...

United KingdomTechnology
Laura Harper
Laura Harper
Phil Hughes
Phil Hughes
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As part of SXSW's first tever UK edition, Lewis Silkin brought together a packed room to hear five esharp minds – photographer-advocate Isabelle Doran, tech founder Guy Gadney, licensing entrepreneur Benjamin Woollams, Commercial partners Laura Harper and Phil Hughes – wrestle with one deceptively simple question: is AI a hero or a villain in the creative world?

Spoiler: it's neither. Over sixty fast-paced minutes, the panel dug into the real-world impact of generative models, the gaps in current law and the uneasy economics facing everyone from freelancers to broadcasters. We've distilled the conversation into six take-aways that matter to anyone who creates, commissions or monetises content.

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