Marketing Decks & Current Events

Writing marketing decks is hard, regardless of what the strategy is. A few immediate points. First, there is no gold standard template. Trust us, we have looked long and hard for such a thing. Second, don't get flustered by the word institutional. There are no written rules. For marketing decks to be considered "institutional" it simply has to be of professional caliber and well written. Don't fall into the trap of believing a deck needs to be in header / footer form, chock-full of information, and conservatively designed for it to qualify as "institutional." Unfortunately, people's impression of institutional is often synonymous with forgettable.

But back to the title of the article.