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ARTICLE · 13 AUGUST 2025

The EU Data Act: Compliance Countdown For Connected Products

Travers Smith LLP
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Connected products are about to enter a new era of regulatory scrutiny. The EU Data Act (EDA) marks a significant shift by granting users the right to access both personal and non-personal data generated...

United KingdomPrivacy
Louisa Chambers
Louisa Chambers
Helen Reddish
Helen Reddish
Jorja Hills
Jorja Hills
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Connected products are about to enter a new era of regulatory scrutiny. The EU Data Act (EDA) marks a significant shift by granting users the right to access both personal and non-personal data generated from their use of connected products and related services (i.e., digital services that affect product functionality). Many obligations under the EDA begin to apply from 12 September 2025. This briefing identifies the compliance steps data holders need to prioritise now, as well as those that, while less urgent, should remain on the compliance to-do list.

1 The timeline

The application of the EDA is staggered and the timeline below shows when the various obligations begin to apply.

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