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ARTICLE · 09 JULY 2012

Pitfalls Of Privacy Policies

EU Justice Commissioner Viviane Reding has stated that Google’s new privacy policy, launched on 1 March, contravenes European law.

United KingdomPrivacy
David Gourlay
David Gourlay
Euan Duncan
Euan Duncan

EU Justice Commissioner Viviane Reding has stated that Google's new privacy policy, launched on 1 March, contravenes European law.

The new policy, announced by Google in January, consolidates 70 plus privacy policies into one main document to govern the majority of its products and services. Google stated that one of its primary aims is to explain what information is collected and how it is used in a much more "readable way", with less "legal gloop to wade through".

Google have cited that the multiple policies were over complicated and at odds with their efforts to integrate its different products and services more closely.

In practice, according to Google, users signed in to Google Accounts will be treated as a single user across all the products, meaning Google is able to combine information provided in relation to one service with information from other services. Essentially, private information collected from browsing data and web history by one Google

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