On 31 May 2020, Max Schrems' organization, NOYB,
launched a new campaign aimed at ending what they dramatically
refer to as the "cookie banner terror." The campaign was
spearheaded by sending over 560 draft complaints to companies who,
in their view, use "unlawful" cookie banners. NOYB has
provided such companies with a one-month grace period to rectify
issues or face formal complaints to regulators.
NOYB has created a software that automatically identifies what
they call "violation types." It notes that this
system has the capability of generating up to 10,000 complaints
over the course of 2021, and has indicated it will be focusing
their attention on the most visited websites in Europe. Companies
are provided with an informal draft complaint via email along with
a step-by-step guide on how to change software settings when using
OneTrust as a consent management platform.
