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ARTICLE · 09 NOVEMBER 2023

EDPB's Swift Action: Banning Meta's Unlawful Behavioural Ads

Preiskel & Co
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In a recent press release, the EDPB made a groundbreaking move to protect the privacy and data rights of individuals across the EEA.

United KingdomPrivacy
Jose Saras
Jose Saras
Xavier Prida
Xavier Prida

In a recent press release, the EDPB made a groundbreaking move to protect the privacy and data rights of individuals across the EEA. On the 27th of October 2023, the EDPB adopted an urgent binding decision, instructing the Irish Data Protection Commission (DPC), the lead supervisory authority, to take definitive action against Meta Ireland Limited (Meta) within two weeks. The directive is clear: impose a ban on the processing of personal data for behavioural advertising, citing the legal bases of contractual necessity and legitimate interests.

The EEA-wide ban on data processing for behavioural advertising is set to go into effect just one week after the DPC notifies Meta of the final measures, with the official notification having been issued on the 31st of October 2023. This significant move comes in response to a request from the Norwegian Data Protection Authority, Datalisynet, to impose permanent measures that encompass the entire EEA. Datatilsynet had

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