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ARTICLE · 13 FEBRUARY 2025

DeepSeek And Personal Data Transfers To China

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DeepSeek AI may disrupt laws on data protection and transfers on both sides of the Atlantic, as well as disrupting US markets.

United KingdomPrivacy
Alice Wallbank
Alice Wallbank

What matters

UK and EU companies will need to understand how data protection laws work for transfers to China, and how they should control app use by employees.

What matters next

Concerns about DeepSeek may stimulate new rules on transfers based on national security as well as data protection in many jurisdictions.

DeepSeek AI may disrupt laws on data protection and transfers on both sides of the Atlantic, as well as disrupting US markets.

Alongside the European market for electric vehicles, US tech markets are being disrupted by news of cheaper, faster technology shipped straight from China. DeepSeek is a new app which provides AI-driven capabilities including a large language model, code generator and maths calculator, which has already proved incredibly popular and powerful, with better stats than ChatGPT. The company behind it claims to have developed these tools much more cheaply than equivalent US models, with a spend of less than $6

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