My supermarket wants to know what items I buy, what offers I
take advantage of, and the frequency of my visits. They know by
analysing the data where the best positions on the shelf are to
sell particular products. Football clubs know precisely how far
each player runs, the types of pass they make, shots on target etc.
So, if every enterprise in the non-legal world wants to have data
and regards it now as invaluable for the making of decisions why
are some lawyers, and probably most barristers, so reluctant to
invest in proper data analysis?
What this short piece, written by a technophobe, seeks to do is
to query whether we can continue to ignore data and analytics and
whether we should be doing more with available data. We also need
to consider what data others may be using in the litigation
process.
