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ARTICLE · 11 JANUARY 2021

Consent Management Platforms (CMPs)

Bristows LLP
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CMPs are software platforms that help website and mobile app publishers provide privacy notifications

United KingdomPrivacy
Jamie Drucker
Jamie Drucker
Rob Powell
Rob Powell
Jamie Witton
Jamie Witton
Hannah Crowther
Hannah Crowther

What are CMPs?

CMPs are software platforms that help website and mobile app publishers provide privacy notifications, obtain necessary consents from users, and record and share consent signals with third parties.

Why do we need one?

The need for a CMP is driven by both e-Privacy and GDPR requirements on providing notice and obtaining valid consent from users.

These requirements have previously been addressed by a mixture of cookie notices, pop-ups and banners, as well as through privacy notices. For the most part, these mechanisms don't result in valid consent.

With a significant increase in scrutiny on the adtech industry from regulators, consumer groups and privacy activists, we are starting to see greater usage of website and mobile app CMPs.

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