What? William Hill has entered into preliminary
talks about a purchase of Probability, the mobile gambling
company.
So what? An acquisition of Probability would
add to William Hill's offering for users of smartphones and
tablet computers.
Probability provides mobile technology platforms and owns a
number of brands under which it markets its own games. The
Gibraltar-based company specialises in high-volume, low-value games
and is best known for the LadyLuck's online casino brand.
While, according to Global Betting and Gaming Consultants,
mobile gaming only represents 1 per cent of all gambling world
wide, it is a sector undergoing rapid growth. The two consultancies
predict that by 2013 mobile gambling will account for 11 per cent
of all gambling away from betting shops, racetracks and casinos, up
from 9 per cent this year and 7.2 per cent in 2007.
