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ARTICLE · 30 SEPTEMBER 2013

Whose Face Is It Anyway? How Social Media Sites Use Your Information

Social media is a great way to keep in touch with friends and family, network and meet new people, share private information and/or promote your business.

United KingdomMedia, Telecoms, IT, Entertainment

Social media is a great way to keep in touch with friends and family, network and meet new people, share private information and/or promote your business.  BUT do you really know what happens to your information once you have put it in the public domain? And, if you are using personal social media accounts for business purposes: did you know that the Data Protection Act 1998 (the DPA) applies?

Penny Bygrave, specialist in data protection law at BDB, stresses that the most important things to always bear in mind when using social media or otherwise posting personal information online:

  • Nothing is completely private and nothing is ever permanently deleted: every compromising photo or cheeky comment you post, including posts in private chatrooms can (and, be sure, will) be viewed by anyone, anywhere, at any time – usually by the peple you would  least want to see it.  This means your parents, grandparents and (present or future) children; your peers – friend or

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