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ARTICLE · 17 AUGUST 2000

WebTrust Seal Sets The Standard For E-Commerce Security

KPMG
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United KingdomMedia, Telecoms, IT, Entertainment

KPMG News

UK consumers will be able to buy with greater confidence over the Internet from today with the launch of the first public WebTrust-accredited site.

WebTrust is an international e-commerce seal of approval designed to improve the confidence and security of consumers and businesses trading on the Internet by applying and enforcing strict conditions of good business practice. It is operated in the UK by the Institute of Chartered Accountants (ICAEW), which trains and licenses member firms to undertake compliance audits and authorise use of the WebTrust seal.

The first seal for a company offering goods and services to the general public has been awarded to internet mortgage providers First Active Financial plc whose e-business standards and procedures were verified to WebTrust standard by the Information Risk Management practice of accountants and business advisors KPMG.

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