UK Media Developments And Predictions For 2016

2015 was an interesting year in the UK media industry and we are already well into the first quarter of what is expected to be a very fascinating and busy 2016. Set out below are a number of legal developments which we expect to happen in 2016 and an explanation of what we think these developments will mean for the UK media industry.

ASA: a recording-breaking year

Expect yet another record-breaking year for the Advertising Standards Authority (ASA), in terms of complaints received from members of the public. Advertisements that infringe ASA codes (the BCAP Code and Cap Code) are being more readily reported on in the mainstream press (rather than just on the ASA website), and, with this increased prominence, both public awareness of the ASA and, therefore, the number of complaints will increase.