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ARTICLE · 26 FEBRUARY 2018

Team GB's Sporting Future - Delivering The Ultimate Games Plan Strategy

Deloitte
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Nothing happens by chance. Team GB's stellar rise from 36th in the Atlanta ‘96 medal table to 2nd at Rio 2016 twenty years later is the result of meticulous planning, dedication and a drive to be the best in the world.

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte LLP
Deloitte LLP
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Nothing happens by chance. Team GB's stellar rise from 36th in the Atlanta '96 medal table to 2nd at Rio 2016 twenty years later is the result of meticulous planning, dedication and a drive to be the best in the world. With PyeongChang 2018 and Tokyo 2020 on the horizon, the British Olympic Association (BOA) have been single-mindedly focused on supporting and maintaining that success for the next generation of athletes and fans.

Before the dust settled in the Maracana at Rio 2016, the BOA launched their 2017–2024 strategic plan, with a bold vision to "unite and inspire the nation through the power of Olympic Sport". It would do this by having the best supported team in Olympic competition – and this is where Deloitte made an impact.

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