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ARTICLE · 04 OCTOBER 2002

Privacy and Electronic Communications Directive

United KingdomMedia, Telecoms, IT, Entertainment
Overview

The EU finally replaced the existing Telecoms Directive with the new Privacy and Electronic Communications Directive (Directive Concerning the Processing of Personal Data and the Protection of Privacy in the Electronic Communications Sector 2002/58/EC) on 31 July of this year. The new Directive contains some controversial provisions that will affect cookies, spam and data retention. EU Member States are required to pass domestic legislation implementing the new Directive by 31 October 2003.

Background

The existing Telecoms Directive was passed in 1997 and does not specifically address the use of cookies or other software devices that can be used to monitor the browsing habits of internet users. Although it does regulate direct marketing by fax and telephone it does not specifically deal with more modern forms of direct marketing via emails and mobile phone text messages. The

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