You'll be shocked to hear that brands wishing to promote
aspirational products, aimed at people who fall into more affluent
demographics, might have to put up with a bit of criticism on
social media.
In relation to this Peloton ad, social media users have become
particularly... exercised... with some even comparing it
to the dystopian TV show, Black Mirror.
The controversy appears to have cost Peloton dearly, at least in
the short term.
But Peloton is a new business, and this is a marathon not a
sprint.
To maintain a bit of perspective here, let's remember that
the reaction of the most vocal Twitter users won't necessarily
reflect the reaction of the average member of the public.
