Ofcom Publishes Annual Study Into The Nation's Online Habits

Ofcom says that this year, its study "Online Nation 2021" reveals a year lived online. UK adults?spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries.

The study delivers a snapshot of an unprecedented year, when communication, entertainment,?culture, retail, work and education moved more online. UK adults spent more than three-and-a-half hours online each day in 2020, more than an hour longer than in Germany and France and 30 minutes more than Spain. Brits also spent nearly £2.45 billion?on, and in, mobile apps across last year, with Tinder, Disney+, YouTube and Netflix topping the list.

The report also reveals:

• the UK's online shopping bill soared by almost 50% to nearly £113 billion in 2020;