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ARTICLE · 04 OCTOBER 2017

Making Quadplay A Seamless Experience At Virgin Media

Deloitte
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We gave Virgin Media a single sales solution to solve the complexity of its expanding product lines

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte LLP
Deloitte LLP
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We gave Virgin Media a single sales solution to solve the complexity of its expanding product lines.

Virgin Media is the first telecoms and media company in the UK to offer 'quad play' to its customers, bundling ultrafast broadband, TV and fixed-line telephony alongside its existing mobile phone services.

But with these expanding product lines comes increasing operational complexity. Historically, most of Virgin's sales were made through calls to its contact centres, but as consumer preferences change, the company has recognised the need to move away from a culture that fostered competition between the different sales channels towards a unified approach. Virgin asked us to help it deliver the first-ever truly multi-channel business-to-consumer Salesforce.com solution.

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