Hello, Is It Generative Voice AI You're Looking For?

Could the new wave of generative AI tools be used by telemarketers to circumvent to UK's 'PECR' rules on automated calling?

Direct telephone 'cold calls' are sometimes seen as an intrusive method of contacting prospects, and customers tend to feel particularly aggrieved when they find themselves in an unwanted conversation with a recorded message who can't even respond to them. As a result, the Privacy and Electronic Communications Regulations (EC Directive) 2003 (PECR) quite understandably prohibited the use of 'recorded matter' for direct marketing purposes by means of an 'automated calling or communication system', except where the person obtains the consent of the individual they are contacting. It was, for all intents and purposes, a ban on using automated 'robots' to make cold calls.