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ARTICLE · 17 FEBRUARY 2026

Environmental Advertising In The UK

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

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According to the UK's Climate Change Committee, consumer behaviour must change for the UK to achieve its net zero targets. Sustainability is a factor in consumers' purchasing decisions.

United KingdomMedia, Telecoms, IT, Entertainment
Geraint Lloyd-Taylor
Geraint Lloyd-Taylor
Brinsley Dresden
Brinsley Dresden
Ella Nawaro
Ella Nawaro
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According to the UK's Climate Change Committee, consumer behaviour must change for the UK to achieve its net zero targets. Sustainability is a factor in consumers' purchasing decisions.

The Advertising Standards Authority (ASA) recognises the role that advertising can play in influencing consumer behaviour and helping the UK meet its climate targets while protecting consumers from misleading claims.

The Competition and Markets Authority (CMA) has new powers to enforce consumer laws and apply its own Green Claims Code.

Inside

  • How are environmental claims regulated in the UK?
  • What are the consequences for non-compliance?
  • What is the difference between the ASA and CMA?

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