Enterprise talks to Malcolm Bell, co-founder of Zaggora, about
the brand's loyal following.
When Zaggora co-founder Dessi Bell couldn't find a product
to help her get into shape for her wedding, she decided to make her
own. A few years of research later, Zaggora's signature
ThermoFit fabric technology was born.
Zaggora is a revolutionary fitness and lifestyle brand
specialising in technology-enhanced products. "The brand was
born when Dessi was preparing for our wedding," says Malcolm.
"She went on a health kick but failed to find effective and
affordable products that fitted in with her lifestyle, and went in
pursuit of a solution."
When Dessi had perfected the formula for 'HotPants' she
launched Zaggora in July 2011 in partnership with Malcolm and a
university friend. "HotPants became our most iconic style and
we have sold more than half a million pairs in 133 countries in
just two years."
