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ARTICLE · 03 JANUARY 2012

Embrace Your Inner Tweeters

Charles Russell Speechlys LLP
Charles Russell Speechlys LLP
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Charles Russell Speechlys LLP

Charles Russell Speechlys LLP

Charles Russell Speechlys is an international law firm with a focus on private capital, at the...

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How can organisations in the public eye deal with individuals inside the organisation expressing themselves on Twitter or Facebook?

United KingdomMedia, Telecoms, IT, Entertainment

Working with social media

How can organisations in the public eye deal with individuals inside the organisation expressing themselves on Twitter or Facebook?

The question has become an acute one in recent times, as the use of those two media has exploded. According to Twitter itself, in the year from August 2010 to August 2011, the number of tweets per day rose from 65 million to over 200 million. Social networking media seem to be at the heart of many crucial news stories: recent social unrest in the UK, anti-government movements in the Middle East, and the furore about so-called 'super-injunctions' all featured a prominent role for Twitter or Facebook.

The world of sport, in particular, provides an interesting means to study this question in light of the often frenzied media and public scrutiny in which its participants find themselves.

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