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ARTICLE · 15 OCTOBER 2015

Do You Influence? …Take Another Selfie

Deloitte
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Voices, opinions and make-up tutorials can be effortlessly shared on a global scale.

United KingdomMedia, Telecoms, IT, Entertainment
James Cheung
James Cheung
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Voices, opinions and make-up tutorials can be effortlessly shared on a global scale. The abundance of smartphones, apps and bandwidth allow individual "influencers" to curate professional content and gather immediate feedback.

Organisations face challenges in their ability to influence customers to the same scale. The power of individuals in contrast lies in building an intimate and authentic engagement with their audience. Brands are now regularly partnering with rising YouTube phenomena and Vine megastars to promote products.

These evolutions in technology and attitude reflect prominently in our personal lives. 76% of UK adults now own a smartphone and collectively, we look at our phones over 1 billion times a day. Our demands for streaming videos, uploading photos and sharing our lives have been met by increasing mobile bandwidth. Current 4G network performance is now double that of 3G and over 250 times faster than GSM networks' top speed of 58 Kbit/s.

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