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ARTICLE · 02 AUGUST 2007

Dirty Clicks

Kemp Little LLP
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The past few days have seen a number of significant indications of the new and growing importance of online advertising. In the first place, research from the Internet Advertising Bureau revealed that the money spent on UK internet advertising last year topped 10% of the total advertising spend across all media for the first time, with a figure of around GBP£2bn in total expenditure.

United KingdomMedia, Telecoms, IT, Entertainment
Mike Conradi
Mike Conradi

This article first appeared in Legal Week, June 2007

Introduction

The past few days have seen a number of significant indications of the new and growing importance of online advertising. In the first place, research from the Internet Advertising Bureau revealed that the money spent on UK internet advertising last year topped 10% of the total advertising spend across all media for the first time, with a figure of around GBP£2bn in total expenditure1. Secondly there have been a number of record-breaking acquisitions in the sector. Google agreed to buy Doubleclick, one of the leaders in distributed digital advertising, earlier this year for US$3.1bn, WPP agreed to buy 24/7 RealMedia, another digital tech and advertising business, for US$650m and then, just a day later, Microsoft announced the acquisition of Aquantive for US$6bn.

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