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ARTICLE · 03 FEBRUARY 2022

Clash Of The Caterpillars - Ceasefire Declared!

Global Advertising Lawyers Alliance (GALA)
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In the UK, cakes have become synonymous with controversy of late.

United KingdomMedia, Telecoms, IT, Entertainment
Geraint Lloyd-Taylor (Lewis Silkin LLP)
Geraint Lloyd-Taylor (Lewis Silkin LLP)
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In the UK, cakes have become synonymous with controversy of late. 

Whether it's parties in Downing Street, or the will-they-won't-they ban on unhealthy food advertising, and who could forget the clash of the titans: M&S's Colin the Caterpillar versus Aldi's cheeky Cuthbert the Caterpillar.

But now, great news for cake fans, the Caterpillar Wars appear to be over. 

You can't make a cake without breaking a few eggs

Regular readers will know that hostilities spilled over into all out war back in early 2021.

It reached a head when Aldi stopped selling its cake in February 2021, and in April 2021 M&S accused the supermarket of infringing its Colin the Caterpillar trademark. 

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