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ARTICLE · 01 OCTOBER 2010

Changes to Regulation of UK Based Video-On-Demand Services

CMS Cameron McKenna Nabarro Olswang
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Responsibility for the handling of complaints relating to editorial content on UK based video-on-demand (VOD) services has now been taken over by the Association for Television on Demand (ATVOD).

United KingdomMedia, Telecoms, IT, Entertainment
Susan Barty
Susan Barty

Responsibility for the handling of complaints relating to editorial content on UK based video-on-demand (VOD) services has now been taken over by the Association for Television on Demand (ATVOD). Ofcom had previously designated ATVOD as the co-regulator for VOD editorial content, however responsibility was handed over to ATVOD on 20 September 2010.  These structures have been put in place to make sure that the UK complies with the Audiovisual Services (AVMS) Directive.

The ATVOD Rules set out the statutory requirements with regard to content with which providers of VOD Services must comply, addressing issues as to material likely to incite racial hatred, protection of the under-18s, sponsorship and product placement.

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